Episode 15: The iPhone 4S is the fifth iPhone but not the iPhone 5

Everyone is up in arms that Apple called its latest iPhone the iPhone 4S instead of the iPhone 5.

Why? We suspect that some people can’t handle anything less than new models going in numeric sequence. In all honesty, the iPhone 4S is everything that we expected and would be more than worthy to go by the name the iPhone 5.

We do delve into the psychology of naming products. Would calling it the iPhone 5 have been a better idea? Was this a branding fail or is this something we should expect more of going forward?

So, why isn’t this called the iPhone 5? Simple, it has the same design as the iPhone 4. Apple did the same thing with the iPhone 3GS a few years ago.

Don’t let the name fool you. This phone is significantly faster, has a much nicer camera and has a really cool personal assistant feature called Siri.

Will we be buying this phone? Who do we recommend it for? What do we see as the future of iOS and the iPhone?

We’ll have a review of the iPhone 4S the weekend it comes out, and the upcoming iOS5 and iCloud are a big part of this story. So, stay tuned for Episode 15S.



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